Yoga and Meditation are fast becoming the competitive edge in business

In the face of constant digital disruption and competition, organisations and individuals are on the hunt for new, cut-through strategies that give themselves a competitive advantage. An article published in the West Australian, credited Richmond Tiger success, Nat Fyfe Brownlow medal and Dustin Martin dual norm-smith medal to mindfulness, meditation and yogic wisdom.

Meditation and Yoga are continuing to be seen as the powerful tool in gaining that mental and physical edge necessary to become a consistent top performer.  

WHY? Stress wreaks havoc on our nervous systems. It can lead to reduce cognitive ability, forgetfulness, weight gain, angry outbursts and the development of physical ailments. This as a result implements productivity which not only damages an individual but a team, an organisation and a society.

Studies prove that yoga, being mindful or practicing meditation can:

  • reduce cortisol levels in the brain, the hormone responsible for causing stress.

  • thicken grey matter in the brain, improving the ability to process information, and trigger the release of serotonin and endorphins, chemicals closely linked to feelings of happiness and euphoria.


Learning to counteract the stress response in our body can unleash productivity. Researchers have found that daily mindfulness activities can increase productivity by 47 to 62 minutes per week. They also make us better decision-makers and improve our ability to focus on our tasks.

Leading companies are investing in mindfulness. Uber, Accenture, JP MorganGeneral MillsBlackRock and Google have implemented mindfulness programs. Aetna went a step further and created a Chief Mindfulness Officer role to improve the wellness of its employees.

Business schools are teaching mindfulness. Harvard Business School and New York University's Stern School of Business are among those offering mindfulness courses to MBA students. NYU's Yael Shy and Connie Kim wrote in Harvard Business Review that mindfulness practices "not only build students' skills as future managers and leaders, they also enhance their emotional intelligence and deepen their often-stressful, results-driven lives."

A daily Yoga and/or meditation practice at work is going to improve wellbeing across culture, teamwork and boost bottom line. 

According to her Huffington Post article, Arianna Huffington bridges the gap between business and meditation by assuring, “Stress-reduction and mindfulness don’t just make us happier and healthier, they’re a proven competitive advantage for any business that wants one.”

So the question is…


steph johnson